Westfield Outdoors® Highlights the Changing Outdoor Consumer at Outdoor Retailer 2026
COO Bryan Nelson shares how shifting consumer lifestyles shape brand strategy, product innovation, and the future of outdoor living.
MINNEAPOLIS (August 31, 2026) — Westfield Outdoors® joined industry leaders at Outdoor Retailer 2026 (August 19–21) to discuss key forces reshaping the outdoor market. Discussions focused on evolving consumer behaviors, new forms of outdoor participation, product innovation, social commerce, and authentic brand engagement.
During the event, Westfield Outdoors COO Bryan Nelson joined FOX 9 KMSP-TV to share how shifting consumer lifestyles are creating new opportunities for portfolio brands such as Timber Ridge®.
"The biggest change is realizing that the majority of this gear isn't sold strictly for camping anymore," said Bryan Nelson, Chief Operating Officer at Westfield Outdoors. "Consumers want the same comfort outdoors that they have in their house, whether they are in the backyard, at a park, tailgating, or on the sidelines."
The showcase highlighted key shifts in outdoor participation and product strategy:
Expanding Outdoor Participation: Consumers are moving beyond traditional camping to everyday outdoor experiences closer to home, driven by a desire for screen-free wellness and connection.
Occasion-Driven Product Innovation: Gear is designed for versatility across multiple environments—from campsites to sidelines—featuring FLOWMOTION™ rockers, gliders, quick-fold seating, and high-back comfort.
Color as a Feature: Aesthetic design is evolving past traditional earth tones to include vibrant, team-inspired, and patio-friendly colors that match everyday living environments.
Retailer & Partner Engagement: Conversations with regional and independent retail partners provided direct insights into evolving consumer demands and localized market opportunities.
Through its "Outdoor Your Way™" philosophy, Westfield Outdoors and its portfolio brands continue to redefine outdoor living by delivering versatile, comfortable, and accessible products for any occasion.
About Westfield Outdoors
Founded in 2004 and headquartered in Indianapolis, Indiana, Westfield Outdoors® is a leading manufacturer, retail partner, and developer of products and brands serving the outdoor lifestyle market. The company operates across categories including camping, hunting, fishing, and outdoor furniture—combining consumer insight with in-house design, engineering, and creative capabilities.
Media Contact:
Kelsey Schlarb
Sr. Marketing Manager kschlarb@westfieldoutdoors.com
SOURCE: Westfield Outdoors
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This is such a refreshing perspective! As someone who spends most of their time gardening in their backyard, I completely resonate with the idea that "outdoor living" isn't just about remote camping trips. It’s about bringing comfort and intentionality to the spaces we use every day.
I love the shift toward vibrant colors and aesthetic design—it aligns perfectly with how many of us approach our gardens with an artist's eye, wanting our outdoor furniture to complement our flower beds rather than just blend into the background. The focus on versatility for tailgating, sidelines, and backyard relaxation makes so much sense. It’s great to see brands like Westfield Outdoors recognizing that the backyard is just as valid a destination for high-quality…