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Forge Creek® Hunting Bags Take Center Stage at the 2025 ATA Show

Shengying Zhao

Updated: Jan 25




Westfield Outdoors proudly debuted at the 2025 Archery Trade Association (ATA) Show, showcasing its dedication to empowering clients with innovative, high-quality hunting gear. As a private event exclusively for retailers and industry professionals, the ATA Show is an ideal platform to spotlight the Forge Creek collection—featuring four versatile hunting bag designs available in two distinct color options, olive and strata.


Built with hunters and outdoor enthusiasts in mind, the Forge Creek® collection is designed to handle everything from rugged backcountry treks to quick trips to the range. Featuring durable materials, smart storage solutions, and comfortable carry features, these bags reflect the brand’s deep connection to the traditions, camaraderie, and legacy of the hunt.


Among the highlights was the Forge Creek Expedition Hunting Bag, purpose-built for solo hunting and backpacking adventures. This innovative pack features an adjustable torso system that allows users to customize the distance between the shoulder straps and hip belt for optimal weight distribution. “It’s like owning a custom-made backpack,” explained Ben Clark, the designer behind the pack. “Because the adjustable torso length lets you match the pack to your exact measurements for maximum comfort and performance.”

Clark also captured the spirit of the brand, saying, “Forge Creek has its own scent—there’s something about solitude in wild spaces that refuels some of us like nothing else.” This sentiment resonated with ATA attendees, who were drawn to the unique philosophy and functionality behind Forge Creek products.


Beyond its functionality, the Forge Creek Expedition Bag captures the spirit of the brand. “Forge Creek has its own scent,” the Clark added, “there’s something about solitude in wild spaces that refuels some of us like nothing else.” This sentiment resonated with attendees, drawing attention to the unique design and philosophy behind the Forge Creek brand.


The collection includes four versatile hunting bag designs, highlighting their functionality and appeal, and was met with enthusiasm by retailers and influencers alike. “Empowering our clients is at the heart of what we do at Westfield Outdoors,” emphasized CEO Charlie Cai. “The interest and feedback on our Forge Creek bags have been fantastic and affirm our commitment to creating products that resonate with outdoor enthusiasts,” added Clark.


By debuting at the ATA Show, Westfield Outdoors took a significant step in engaging with the archery and bowhunting community, setting the stage for more opportunities at the SHOT Show and beyond. The event highlighted Westfield Outdoors’ dedication to innovation and its mission to inspire adventurers to answer the call of the wild.


The Forge Creek collection includes the following products:

 

Expedition Pack

Designed for solo hunting and backpacking, this pack features an adjustable torso system for optimal weight distribution and comfort.


Icon Pro Day Pack

A versatile day pack ideal for shorter hunts, offering ample storage and ergonomic design for ease of use.


Icon Pro Gear Bag

Perfect for organizing and transporting your hunting gear, this bag provides durability and convenient access to essentials.


Icon Pro Waist Pack

A compact waist pack designed for quick access to vital equipment, featuring multiple compartments and a comfortable fit.


For more information on the Forge Creek collection, visit: https://forgecreekhunting.com/collections/packs-and-bags

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