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  • Writer's pictureSteven Penn

Westfield Outdoors® Launching New Hunting Brand Forge Creek™

Updated: Jan 16


Forge Creek™ Official Brand Reveal Set for 2024 SHOT Show

INDIANAPOLIS, IN., January 2024 — Indianapolis-based company, Westfield Outdoors®, a leader in the outdoor products industry, is excited to announce the launch of Forge Creek™, a brand built for the true hunter.  

Set to be officially revealed at the 2024 SHOT Show in Las Vegas, January 23-26, Forge Creek™ was developed in-house at Westfield Outdoors® by a team of product experts and retail industry veterans who are also extremely passionate about hunting.

By leaning on true hunting experts while developing this brand, our product line was built from knowledge gained through successes and failures in the field and with real hunting applications in mind. The goal of this approach is summed up in the brand tagline: Forged through innovation. Inspired by the hunt.

The initial line of Forge Creek™ products will include packs, blind chairs, and tents. The mission of this brand is to provide superior-quality gear at accessible prices, offering durability and performance to equip hunters with reliable tools that will enhance their outdoor experiences.

Forge Creek™ is also partnering with well-known camo brand TrueTimber® to provide their industry leading, performance driven camo patterns for products. Additionally, this partnership includes plans for both brands to work together on sponsorship and giveaway programs in the near future. 

Andy Fulton, the product manager for Forge Creek™, has been working diligently behind the scenes to bring this brand to life and is excited to officially unveil it later this month.

“As an avid outdoorsman and hunter for over 40 years, this is more than a brand to me and my team — it’s a passion project,” Fulton said. “When people use our products, I want it to be clear they were developed by real hunters, like me, with the goal of elevating their overall hunting experience.”  

Forge Creek™ products will be available to purchase later this year. Plans are already in motion to add more products to the line in the coming years.

To learn more about Forge Creek™, visit or the Westfield Outdoors® corporate website at

About Westfield Outdoors®

Founded in 2004, Westfield Outdoors® is a retail partner and leading manufacturer of camping gear, as well as other products in the outdoor lifestyle market. Our corporate headquarters are in Indianapolis, Indiana, but we have team members throughout the United States and do business on a global scale.

Our teams can provide in-house design, engineering, content development, and graphic services to deliver solutions that speak directly to the outdoor enthusiast.

And, in addition to partnering with retailers, we have a suite of brands, including Power Ridge®, Timber Ridge®, Busy Bee®, Canine Canyon™, and Forge Creek™. To purchase products, visit

Media Contacts:

Kelsey Schlarb, marketing manager:

Andy Fulton, product manager:

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