Since the announcement of our new brand, Canine Canyon™, in March at the Global Pet Expo, we’ve been in the lab working hard putting the finishing touches on products, planning our full launch and much more.
While Canine Canyon™, as a brand, is still in its puppy dog years, we’re zooming closer to the next big step — our Outdoor Retailer showcase next week, June 19-21. And with that in mind, we thought it would be a good idea to give a few updates on the brand as we make our way toward the full launch.
Since March, we’ve been hard at work narrowing down our product line for launch and testing products, as well as finalizing brand aspects like colors, logos, packaging, photography and much, much more. We've also been working on giveaway items like dog bandanas so our users can show their love for Canine Canyon™.
Hayley Taylor, the lead product manager for our brand, has been heading up things from an operations standpoint and is ready to unveil all the hard work at the Outdoor Retailer Show next week.
“It’s going to be so much fun getting to unveil more of our brand and products at the show next week,” Hayley said. “We’re really looking forward to talking with attendees and getting an opportunity to really show people what this brand is all about.”
She said show attendees can count on getting an up close look at products like food/water bowls, carriers, dog beds, cots, and much more. We will also be showing off a brand new design for a collapsible pet kennel that we think people are really going to love. Another item we're excited to show off is our Portable Dog Run. This product truly is Pawsitively Unique and will change the way you camp and/or travel with your four-legged friend.
After Outdoor Retailer, Hayley said it will be full steam ahead with a focus on getting everything ready for the brand’s official launch.
"Over the next few months, we will be working on getting the brand's name out there and then finalizing all of our product samples to showcase those at upcoming company meetings," Hayley said. "Then, the next steps will be to keep developing more unique products and expanding our offerings."
Hayley said as we work to expand our future product lines, we will continue to enlist the help of our Internal Product Testing Team, also known as the dogs of other Canine Canyon™ team members. That way, when you use a product from our brand you can be sure it has been thoroughly tested by dogs just like yours.
While we still have a lot of work to do, Hayley said we are still on track for our initial launch plan.
“We are definitely still on track for our goal of launching Canine Canyon™ in the near future,” Hayley said. “We're excited for our followers to experience the products we're so passionate about."
To stay up to date with Canine Canyon™, be sure to check back in from time to time and don't forget to follow us on social media on Instagram and Facebook!
In addition to showcasing Canine Canyon™, the Westfield Outdoors® booth at Outdoor Retailer will also include innovations and updates from all of our other brands including Timber Ridge®, Power Ridge®, Busy Bee™ and much, much more.
So, make sure to swing by the Westfield Outdoor booth (20005-CH) if you’re at the Outdoor Retailer show next week to see what we’ve been up to!
We can't wait to see you!